marketing of cotton

 Cotton is a vital cash crop imparting raw cloth to fabric enterprises. There are many other uses of cotton. Marketing of Cotton is open type within the Country except in Maharashtra, in which there may be State Monopoly Purchase. There is also a Semi-Govt—company running in cotton advertising along with personal investors. The actual states developing cotton are Gujarat, Maharashtra, Andhra Pradesh, Karnataka, etc. The result of taking a look at cotton marketing in Andhra Pradesh are summarized right here.  

 

Channels: Following seven stations of publicity and advertising were standard.

Channel I – Producer – Commission Agent – Consumer.

Channel II – Producer – Village Merchant – Commission Agent Consumer.

Channel III – Producer – Trader – Miller –Consumer.

Channel IV – Producer – Trader – CCI- Miller – Consumer.

Channel V – Producer – CCI – Miller – Consumer

Channel VI – Producer – Miller – Consumer.

Channel VII – Producer – Village Merchant – Miller –Consumer.

Thus five intermediaries viz. Village service provider, traders, commission agent, CCI ( Cotton Corporation of India), and Miller operate in cotton marketing in unique channels. 

Market Costs: Marketing fees incurred by specific businesses/functionaries channels are given below in Table 1.

It is seen that, on a mean, the entire marketing price changed into at Rs. Fifty two.Seventy-five consistent with quintal. Among various additives, transportation price changed into the best (Rs. 28.00) accompanied with the aid of commission (Rs.14.00) and the market charge (Rs. 11.82) 

Producer’s Share: The producer’s share in the patron’s fee measures advertising performance. The Producer’s Shares are given in Table 2.

Channels I to IV had been typically used by most cotton growers, and producers’ stocks have been 85 to 87%. In Channel IV, even though CCI turned into concern, the production turned into bought to it by investors and not farmers. Therefore, the manufacturer’s percentage on this channel became pretty low. But in channel V, producer’s introduced their cotton directly to CCI, and hence they got the very best fee and the very best percentage. In channel VI, because manufacturers furnished their cotton immediately to the Miller, putting off the intermediaries, they got a better price and extra share. CCI is a Public Corporation mounted for the gain of farmers. Therefore, promoting cotton to CCI without delay is genuinely beneficial to cotton growers. 

Marketing of Coconut

 I. Tender Nuts (Maharashtra)

Coconut is one of the vital plantation crops in India. It is mainly in Kerala, Karnataka, Tamil Nadu, Coastal Andhra Pradesh, Coastal Orissa, Coastal Maharashtra (Konkan), etc. Coconut stands harvested as ripened nut as well as soft nut (shahali) for water in it. Primary produce is the grown nut for its copra production for plenty of business uses and coconut oil. Tender nuts have also turned out to be very famous in town and town for their water content. Coconut water has come to be digestive properties in addition to medicinal value. Production and smooth marketing nuts have ended up a business pastime. In Maharashtra, coconut is grown in coastal parts of the Thane district that could be very near to Mumbai town. A subject survey on this district indicated that of the total production, 70% is harvested as soft nut and 30% as matured nuts. In the case of grown nuts, 34% were eating up at domestic while 66% have been bought (advertised surplus). On the alternative hand, inside the case of soft nuts, the simplest five% have been eaten up at home, and ninety-five% were offered. This discovered that there’s a wildly disproportionate percentage of substantial surplus in a gentle nut.

2. Marketing channels: Following four tracks of advertising, soft nuts have been identified.

Producer – cooperative society – wholesaler – store – purchaser

Producer – cooperative society –store – patron

Producer – retailer – purchaser

Producer – wholesaler – retailer – purchaser

three. Price Spread: Market charges margins and price spread under four channels are given in the table underneath: -

  The producer’s proportion turned into more excellent in channels II & I, wherein cooperative society became one of the businesses. But the share changed into maximum in Channel II (62.5%), where wholesalers became removed, and the collective community sold nuts at once to the store.

 II. Matured Nuts: (Tamil Nadu)

 Season: Main advertising season is within March, April, and May when 50 – fifty-five% nuts are advertised. In reality, each after month, new flower flushes are given out, and therefore some nuts are available for advertising at some stage in the 12 months. But the length from March to May is the primary season.

Agencies and Channels: There are three most essential companies worried about the advertising and marketing of nuts.

Neighborhood or village dealer

commission agent – cum – wholesaler

Retailer

The local dealer is the leading essential enterprise or middleman, whom seventy-three to ninety-eight in step with cent nuts in particular villages pass. The subsequent is the wholesaler thru whom 20 to 26 percent of nuts are marketed. The fee marketers only act as contact men or woman among producers and different corporations. But very little produce is sold thru the fee marketers. The reasons for selling nuts thru a selected employer are as below: -

 Thus, first, four motives are the maximum crucial for deciding on a specific enterprise for selling nuts.

 Storage: The nuts harvested during the height season are subjected to a most storage duration of 2-3 months. There become growth in the fee or sale-rate due to storage to the volume of 37 to forty-five in keeping with cent. The garage of nuts for the duration of glut season has benefits.

Creation of time utility.

 Creation of form application.

 The storage of nuts enhances the excellent of nuts for oil purposes, thus growing their sale price. The exercise of storing nuts was greater commonplace amongst big producers who had more significant quantities of nuts. The fee of storage was approximately 21 to 24 in step with cent.