UAE packaged wheat flour market

 

Ex-pats Drive UAE Packaged Wheat Flour Market

As a staple food, wheat flour has continually remained constant globally, most significantly inside the Asian region. However, inside u . S . A . Like UAE, where 88% populace is of deportees, and among them, 70% are Asians for whom the wheat flour remained one of the high staple meals, has created a lucrative market for covered wheat flour no longer handiest for the nearby players however for overseas entrants as nicely.

According to IKON's estimates, for the duration of the closing fiscal, the retail marketplace of packaged entire-wheat flour in UAE is valued at around AED 650 Million, developing at 2-3%. Apart from liberal trade coverage and growing disposable profits, the critical thing driver of rising packaged wheat flour intake is the lack of trend of grinding wheat at domestic or at traditional Chakkis (flour mills) as like in India, purchasers within the UAE has to rely on the packaged products and flour products aren't exceptions.

The market is flooded with a combination of nearby and imported brands, and there are extra than 20 brands in packaged flour segment, among which AL Baker, Datar, Grand Mills, Emirates wheat, and many others. Are primary adjacent UAE brands: Aashirvaad, Shakti Bhog, Rk's, Brahmins, and numerous others. They are the most essential imported Indian brands. There are a couple of brands to be had from Pakistan and Bangladesh as well. For wheat flour, it is IFFCO's 'Al Baker' presumed to be the marketplace leader with one of the dangerous occupied shelf space, having almost 70% market share and rest 30% occupied with the aid of other adjacent and imported brands together.

In the UAE, retail distribution stays one of the most critical challenges for marketers even though the retail panorama has substantially changed from an ancient tradition of conventional souks to trendy retailing. The retail market consists of massive hypermarkets, self-provider shops, mid-length supermarkets, and the small groceries (bakalas), in general, cater to consumers living in their regions. The packaged wheat flour is usually spread thru all kinds of outlets. However, the logo list expenses and annual rebates charged by the varieties of shops, and pricing differ drastically. However, the back alas, which might be approx 4500 in numbers, play an enormous function in logo fulfillment in the UAE as most people of the eating class opt to buy from nearby aka las.

Among the ingesting elegance, Indian, Pakistani, and Bangladeshi, more than 50% of the ex-pat population, continue to be the foremost patron of packaged wheat flour. Apart from the wheat origin, fee, and store place, the freshness of the product is the central aspect affecting the choice of brand for the clients in UAE. This is one of the fundamental motives; regardless of higher charge, the local manufacturers with their flour turbines are more successful than imported manufacturers from India. However, the establishment of packaging devices regionally has helped few overseas brands in penetrating the market effectively.

Apart from product benefits, particularly health benefits, availability, packaging layout, and advertising verbal exchange play a full-size role in advertising the latest manufacturers inside the UAE market. The majority of brands communicating wheat flour as 'Chakki Fresh Atta' and now that itself has become a brand call in the market. The softness and Puffiness of the rotis (Indian flat bread) are the key effects main client segments watching for from the wheat flour logo, which turn out to be the familiar positioning tagline of most brands. New stamps want to exercise neatly at the positioning in their brand in this crowded marketplace and focus greater on occupying a maximum proportion of shelf with a most advantageous pricing approach to gain an exquisite balance of belly.

The recent trend of advertising and marketing fortified wheat flour (introduced more nutrients), and HALAL licensed meals products helped worldwide marketers to advantage the faster market attractiveness. The fortified wheat flour is turning into cost introduced and differentiating component for the manufacturers. Also, as a being, Islamic use of HALAL food is cumulative, and consumers are attractive more sensible of the HALAL mark on food products.

Owing to always converting ex-pat populace, the demographics in UAE keep on flipping. As a outcome, the varied ethnicity of the population makes the market of packaged wheat flour healthy in UAE. The affordability, acceptability, and availability of product are the keys to achieving an incredible presence and sustainable increase in the reasonably competitive wheat flour market in the UAE.