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Personalized virtual health advertising and marketing projects to present continuity to the connection with the target and increase their engagement.
The virtual advertising and marketing fitness and
conversation on line have experienced in current years an acceleration and
class that calls for new skills for you to be controlled successfully.
The mixture of tested technological and editorial talents
permits Sanitanova to pursue an progressive and effective technique to virtual
healthcare marketing . The capability to shape authoritative devoted advisory
forums is the prerequisite for the advent and dissemination of treasured and
referenced content material. The intention is to draw a profiled target –
healthcare professionals and citizens – and to desire a successful engagement
via:
the introduction of websites with regions reserved for
medical doctors and health experts
the design and control of referenced scientific and popular
content
the development and management of on line communities
the nature of healthcare advisory board.
ADVANTAGES
Integration of a virtual advertising approach within the
pharmaceutical marketplace method plan
Development of direct conversation with the affected person
for the advent of emblem awareness and logo popularity
An boom inside the engagement and loyalty of the target
audience thru the digital channel.
DISADVANTAGES
• Lack of dependable and updated databases.
• On the Internet, spam and different forms of unsolicited
submissions that have proliferated a lot in the network.
• Increase in expenses because of using printing services,
mail and phone lines.
ACTIVITIES
Sanitanova develops custom designed digital health
advertising projects to improve advertising and marketing strategies and create
new relationships with all stakeholders.
Analysis of the net context: being attentive to the “voice”
of users on the web to strategically pick the contents to be implemented and
the techniques of dissemination, favoring the orientation of communication
guidelines.
Web advertising sports: use and integrate all virtual
channels to promote and disseminate referenced clinical and on hand content
material.
Search engine optimization and SEM
optimize content on serps to generate extra site visitors to
the portal.
E-mail marketing: send customized messages to the target
market to favor one-to-one direct verbal exchange way to a certified
proprietary database of over 70,000 healthcare professionals.
Social media advertising and marketing: stimulate the
sharing of content on social media to go into into relationships and construct
conversations with the target (even without delay with the affected person).
E-detailing: beautify and aid the company Field Force via a
beneficial and instantaneous communique tool.
Mobile APP: provide a useful device to the health
practitioner and the affected person to facilitate an appropriate control of
the ailment.
CONTEXT
The developing call for for online fitness facts, mixed with
the general use of social media, has led to progressive empowerment of the
affected person who seriously evaluates the proposals for services and products
offered by using corporations and measures their fee via the improvement in
their very own patient experience.
By distinctive feature of this new requirement, Sanitanova
offers consulting offerings beneficial for the design, management, and
monitoring of net marketing techniques, implementing new virtual advertising
gear inside the e-Health and m-Health area for interactive verbal exchange in
compliance with ethical-regulatory constraints and the balances that adjust
touchy problems which include the ones associated with medicine and health.
For this reason, it’s important to define digital
advertising techniques, which might be the manual for the guidance of an
powerful and efficient plan, to be developed inside the proper way and at the
right moment. The Web acts as an influencer: each person are conditioned with
the aid of the virtual global in each selection-making method, even inside the
healthcare sector.
This inevitably entails a alternate inside the manner of
speaking and relating to the main gamers in the pharmaceutical international.